Airways Magazine
• Simone Chellini
Finnair leans on "Sisu" to rebuild Asia–Europe hub and pivot to Asia‑Pacific four years after Russian airspace closure
Four years after the closure of Russian airspace, Finnair says it has rebuilt its Asia–Europe network and restored profitability, leaning on a “Sisu” resilience strategy under CEO Turkka Kuusisto. The airline is reprioritizing growth toward Asia‑Pacific for 2026 as the US falls from pole position.
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