Alaska Airlines launches Aurora premium-cabin overhaul with lie-flat MAX 10 suites, premium economy and new lounges
Alaska Airlines is pursuing higher-yield travelers with a broad cabin overhaul across its Alaska and Hawaiian fleets, including lie-flat Aurora business-class suites on a dedicated 737 MAX 10 sub-fleet, premium-economy cabins on widebodies and new airport lounges. The investment comes as elevated fuel costs pressure earnings.