Airways Magazine
• Simone Chellini
Finnair leans on "Sisu" to rebuild Asia–Europe network four years after Russian airspace closure
Four years after Russia closed its airspace, Finnair says it has rebuilt its Asia–Europe network by leaning on a “Sisu” strategy that reshaped operations and restored profitability. The airline now signals a strategic pivot: prioritising Asia‑Pacific recovery and one‑stop Helsinki growth for 2026 over the US market.
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