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Lufthansa Rebrands Eurowings Discover as Discover Airlines in Major Leisure Market Pivot
Lufthansa Group has rebranded its leisure airline subsidiary Eurowings Discover as Discover Airlines, embarking on a significant strategic expansion in the leisure market. The new brand identity emphasizes its position as a quality leisure carrier within the Lufthansa Group. The carrier, under CEO Bernd Bauer, has plans to expand its fleet by acquiring six Airbus A320s, increasing its total aircraft count to 28 by 2024. The company's growth strategy includes a significant expansion at Munich airport.