Southwest Airlines News

ReutersRajesh Kumar Singh

Southwest tests pricing power: Bob Jordan says demand hasn’t fallen after seven fare increases as jet-fuel costs stay in focus

Southwest CEO Bob Jordan says the airline has seen no passenger-demand decline despite raising fares seven times since February, with additional increases still possible. The carrier is also probing longer-haul international options within five years and says it can offset higher fuel costs through stronger revenues, amid uncertainty around the Middle East.

2026-05-28T15:10:57.953451-07:00

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