Skift
• Gordon Smith
IAG is creating IAG Media, a new advertising business that will use Starlink Wi-Fi and passenger data to generate revenue across the group’s five airlines. The initiative puts onboard connectivity and customer information at the center of a new commercial operation.
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IAG is creating IAG Media, a new advertising business that will use Starlink Wi-Fi and passenger data to generate revenue across the group’s five airlines. The initiative puts onboard connectivity and customer information at the center of a new commercial operation.
Air Canada has spent years building what it describes as North America’s original premium airline, but its chief operating officer says the carrier still lacks a key element: reliability. The comment highlights an operational gap in the airline’s effort to establish a premium position.
A discussion at the Skift Aviation Forum 2026 focused on how airlines can preserve customer trust when operations threaten travel plans. The central message: make decisions earlier where possible and tell travelers promptly when disruption is likely, rather than leaving them uncertain.
Chief executive Sean Doyle says the timing is right for British Airways to refurbish its Airbus A380s as the airline seeks to capture more premium demand. The upgraded double-decker is set to have 202 seats in premium cabins and remain in service until the mid- to late 2030s.
Burrana has secured an undisclosed launch airline for its RISE Power in-seat charging system on a Boeing 737 linefit program. The announcement establishes the solution’s first Boeing linefit customer, though Burrana did not identify the airline or disclose commercial terms.
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Iberia has fitted its full eight-aircraft A321XLR fleet with Starlink, with the final jet emerging from maintenance in Madrid. Separately, Slate Aviation plans to begin equipping its entire fleet in December, while United expects Starlink to be available on nearly 64% of daily flights by the end of 2026 and across its fleet by the end of 2027.
RAVE Aerospace and Paradox Cat have launched the Flight Stretch app, offering airline passengers guided wellbeing exercises during flights. The announcement adds a digital wellness feature to the inflight experience, though the available report does not specify airline partners, deployment plans or the app’s availability.
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