APEX
• Joshua Kupietzky
West Entertainment has named Al St. Germain senior vice president of entertainment, tasking him with helping expand the company’s inflight entertainment and technology business. The appointment adds a senior leader focused on growth in services that shape the passenger experience.
PaxEx
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West Entertainment has named Al St. Germain senior vice president of entertainment, tasking him with helping expand the company’s inflight entertainment and technology business. The appointment adds a senior leader focused on growth in services that shape the passenger experience.
Global Pulse Entertainment will showcase new acquisitions and an expanding inflight entertainment slate at APEX FTE EXPO 2026. The announcement signals the supplier’s growing content offering for airline customers, though the available report does not identify the acquired titles or specify how the slate will be distributed.
British Airways has tightened rules governing passenger photography and video recording on its aircraft and at gates. New conditions of carriage specifically prohibit using Meta AI glasses to covertly film staff or fellow passengers, extending the airline’s restrictions to wearable recording devices.
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JetBlue has opened bookings for BlueFirst, its new domestic first-class product, which launches Dec. 8 on more than 30 routes. The first revenue flight will connect Boston and Fort Lauderdale, with service to New York LaGuardia among the routes expected to follow shortly. A separate Tradewind Aviation announcement concerns a new Fort Lauderdale–Nassau service beginning Dec. 10.
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Southwest Airlines is replacing its A-List tier with Silver, Gold and Platinum status in 2027, while changing Companion Pass rules and adding rewards through international airline partners. The overhaul accompanies plans for airport lounges and upgraded onboard amenities as the carrier seeks to attract travelers willing to pay more.
United has begun installing Starlink on its Guam-based Boeing 737 MAX 8s after completing the island’s transition from 737-800s ahead of schedule. The airline plans to extend the connectivity system across its fleet by 2027.
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Emirates opened a company-operated travel store in Tokyo’s Otemachi business district on Oct. 14, offering ticket bookings and travel consultations. The move adds a second travel store in Japan after Osaka opened in July 2025, alongside plans to increase capacity to Narita with more seats on Boeing 777-300ERs.
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Delta is refreshing Delta One’s onboard service with new meals, a wine program, amenity kits and more personalized hospitality. The changes are set to begin on flights from Los Angeles this fall, with a broader international rollout planned for 2027.
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