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Airlines add premium seats as business-class demand outpaces economy, lifting long-haul carriers amid uneven challenges

Since 2020, airlines have expanded premium seating as demand for business-class travel outpaces economy, with some also investing in gourmet meals and exclusive lounges. Strong long-haul and premium demand is supporting network carriers, though European airline groups face markedly different challenges beneath the headline performance.

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RECARO and Singapore Airlines unveil bespoke Business Class seat

RECARO Aircraft Seating and Singapore Airlines have unveiled a new Business Class seat developed exclusively for the carrier. The announcement marks a bespoke cabin-product collaboration between the seat manufacturer and airline; the available reports do not provide details on the seat’s design, deployment schedule or fleet fit.

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KM Malta Airlines says codeshares generate a quarter of revenue as it prepares 12th partnership to compete with low-cost carrier

KM Malta Airlines is preparing to sign its 12th codeshare agreement, making partnerships a central part of its strategy against no-frills competitors. The successor to Air Malta says codeshares contribute a quarter of its revenue, while investment in customer experience is another part of its competitive approach.

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Aviation Week

High activity

Singapore Airlines unveils $1.6 billion long-haul cabin overhaul, with new products arriving from 2027

Singapore Airlines has unveiled new first, business, premium economy and economy cabins, with installations planned from 2027 on Airbus A350-900s and Boeing 777-9s. The airline also disclosed the 777-9 configuration and said it does not expect to retrofit its A380 fleet, whose 12 aircraft were upgraded between 2018 and 2023.

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