PaxEx.Aero
• Seth Miller
JetBlue is pairing the introduction of its new BlueFirst cabin with upgrades to its Mosaic loyalty program, including changes set to take effect in 2027. The approach mixes familiar loyalty benefits with differentiated choices as the airline seeks to shape how members earn and use perks.
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JetBlue is pairing the introduction of its new BlueFirst cabin with upgrades to its Mosaic loyalty program, including changes set to take effect in 2027. The approach mixes familiar loyalty benefits with differentiated choices as the airline seeks to shape how members earn and use perks.
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Israel’s EL AL plans to introduce Starlink inflight internet from November 2026, making it the latest airline to select the service. The rollout is part of an expanded premium offering, though the available reports do not specify which aircraft or routes will receive connectivity, or the timing of fleetwide installation.
Air India is introducing restaurant-style dining, personalized service and new tableware in business class on select long-haul flights. The change brings a more tailored onboard dining experience to part of the carrier’s premium offering; the report does not specify which routes or when the rollout will expand.
airBaltic is rolling out in-seat ordering through its Skynet portal, enabling passengers to buy food and beverages from their own devices. The move brings onboard purchases into the airline’s digital passenger experience; the available report does not specify rollout timing, route coverage or expected commercial impact.
British Airways is increasing the spending required to earn or retain Silver and Gold status in 2027 and reducing bonus tier points on premium tickets. The changes extend a loyalty-program overhaul that has drawn criticism from some customers.
Burrana plans to showcase its RISE in-seat power technology at APEX FTE EXPO 2026 and introduce RISE Engage, a seatback concept that highlights new uses for the system. The announcement centers on expanding the role of onboard power in passenger engagement.
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Emirates will swap a Boeing 777 for its latest Airbus A350 on one daily Dubai–Mauritius service from Nov. 1, adding the aircraft’s new Business Class and Premium Economy cabins. The change will sit alongside two daily A380 flights, increasing the range of cabin products offered on the route.
American Airlines plans to add 19 Boeing 787-9s with its new premium-focused cabin, nearly tripling the number of aircraft so equipped. The variant earned the airline’s highest passenger-satisfaction score, making the cabin a notable element of its widebody fleet expansion.
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