Bloomberg
• Sri Taylor
JetBlue launches “BlueFirst” domestic first class, rolling out beyond Mint aircraft starting later this year and scaling fleetwi
JetBlue unveiled “BlueFirst” as its new domestic first-class product, with availability later this year and a fleetwide rollout beginning in late 2026 across aircraft that don’t carry Mint lie-flat suites. The airline is also reshaping its onboard cabin architecture, including renaming Core to Main and giving customers an experience-first, fare-flexibility choice.
