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Korean Air to retire 'KAL' brand and reshuffle board in late 1Q26

Korean Air will retire its long-used "KAL" brand and carry out a board revamp in late first-quarter 2026, the carrier announced. The move signals a corporate rebrand and governance overhaul timed for implementation before the airline's next fiscal quarter, and could reshape marketing, investor perception and strategic positioning.

2026-03-03T18:16:07.512250-08:00

News Timeline

2026-03-03T18:16:07.512250-08:00
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