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Flying MagazineJack Daleo

Southwest CEO Bob Jordan: assigned seating, ancillaries and more changes still coming

Southwest CEO Bob Jordan says the airline is “not done” making major customer- and operations-facing changes, beyond the end of open seating and free checked bags. The comments underscore continued rollout of Southwest’s mainstreaming strategy—moving from its legacy fare and seat model toward fee-driven revenue and tighter operating discipline.

2026-04-14T07:24:16.144220-07:00

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