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AeroTimeAndreas Spaeth

Devices, data and full‑scale mockups are reshaping premium airline seats, says BMW Designworks' Johannes Lampela

Johannes Lampela of BMW Designworks says personal devices, data-driven design briefs and physical full-scale mockups are changing how premium seats and suites are developed. The approach accelerates iteration, aligns supplier workflows and refines passenger-facing features airlines use to differentiate their premium product.

2026-02-13T01:49:28.957984-08:00

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