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Paddle Your Own KanooMateusz Maszczynski

Lufthansa refreshes crew uniforms with BOSS ahead of 100th anniversary, rolling out 40 reimagined pieces from Q4 2026

Lufthansa unveiled a new generation of staff uniforms developed with BOSS as part of its 100th anniversary celebrations. The collection includes 40 reimagined pieces set to enter crew use starting in Q4 2026, with multiple commentary pieces questioning whether the refresh aligns with deeper strategy and labor-direction issues.

2026-04-24T08:05:24.943936-07:00

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