Skift
• Dennis Schaal
Why Social Media — and Agentic AI — Haven’t Transformed Travel Booking (What It Means for Airlines)
Booking travel on social platforms has not gained meaningful traction, and agentic large‑language models confront the same barriers: fragmented distribution, complex fares and ancillaries, payment friction and limited trust. Airlines should prioritise API readiness, merchandising and security before expecting material channel shifts.
