Via Satellite
• Rachel Jewett
Flydubai and Ethiopian Airlines position in-flight connectivity as a relationship-building tool ahead of AIX
At the Passenger Experience Conference in Hamburg ahead of Aircraft Interiors Expo, flydubai and Ethiopian Airlines described in-flight connectivity (IFC) as a customer-relationship channel—supporting loyalty, targeted onboard content and ongoing engagement. Their perspectives underscore how IFC is increasingly tied to passenger experience strategy rather than treated as a standalone amenity.
