Airlines News

Flying MagazineJack Daleo

Southwest CEO Bob Jordan: assigned seating, ancillaries and more changes still coming

Southwest CEO Bob Jordan says the airline is “not done” making major customer- and operations-facing changes, beyond the end of open seating and free checked bags. The comments underscore continued rollout of Southwest’s mainstreaming strategy—moving from its legacy fare and seat model toward fee-driven revenue and tighter operating discipline.

2026-04-14T07:24:16.144220-07:00

News Timeline

2026-04-14T08:15:00.386568-07:00
2026-04-14T07:58:22.111672-07:00
2026-04-14T07:24:16.144220-07:00
2026-04-14T07:15:10.967786-07:00
2026-04-14T07:15:03.806968-07:00
2026-04-14T06:39:49.148083-07:00
2026-04-14T05:56:47.318330-07:00
❗️
2026-04-14T04:53:21.838645-07:00

Create a free account to see more recent clusters.

Sign up now for more