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APEXAPEX Staff

APEX FTE EMEA 2026: SimpliFlying’s agentic AI pitch for airline distribution, with Virgin Atlantic framing AI-led “customer care

At APEX FTE EMEA, SimpliFlying CEO Shashank Nigam argued agentic AI will determine which airlines win tomorrow’s travelers by reshaping distribution. Virgin Atlantic’s Juha Jaervinen, meanwhile, positioned AI as a way to make customer relationships feel “truly cared for,” using personalization as the differentiator.

2026-06-11T08:28:41.179536-07:00

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