United revamps MileagePlus to favour co‑brand cardholders — up to 40% cuts for non‑cardholders
United Airlines is reshaping MileagePlus to favour co‑branded cardholders and elites, boosting accruals for cardholders while cutting mileage earning for non‑cardholders by up to 40%. It also raises award prices and tightens basic‑economy earning, accelerating a push toward a more card‑centric revenue model.