Airline Industry & Market Trends News

Paddle Your Own KanooMateusz Maszczynski

Southwest Eyes First‑Class on 737s as Its Business Model Shifts

Southwest Airlines is weighing installation of First Class seating on select Boeing 737s as part of a broader business-model overhaul that has introduced assigned seating, checked-bag fees and cabin refreshes across its single-aisle fleet. The proposal would break with the carrier’s long-standing single-class identity.

2025-12-31T12:22:54.363522-08:00

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