Runway Girl
• Becca Alkema
UK study: Visible in‑cabin sustainability boosts passenger trust, spend and loyalty
A UK passenger study finds airlines can significantly increase passenger trust, onboard spend and loyalty by making sustainability initiatives visibly apparent in the cabin, from on‑board carbon information and recycling to clearer SAF messaging. The research suggests carriers are currently under‑leveraging in‑flight touchpoints that shape consumer perceptions and purchases.
