WestJet links Rewards with Skip delivery network for earn-and-redeem across travel and local orders

WestJet has launched a linked loyalty partnership with Skip, letting members earn, transfer and redeem WestJet Rewards points for Skip delivery orders and vice versa. Skip’s network covers more than 450 Canadian cities and towns and 50,000+ restaurant, grocery, convenience and retail partners.

Discovered 2025-11-19T05:48:11.405596-08:00 | 2025-11-19T05:48:11.405596-08:00

Briefing

What Hype is tracking

Expands redemption channels beyond flights: Skip’s network reaches 450+ cities and 50,000+ partner merchants, enabling WestJet Rewards to be spent on local delivery as well as travel.
Continues WestJet’s strategy of linking Rewards with consumer brands — a recent example is its linked programme with TELUS to enable cross-program earning, transfers and redemptions (see linked rewards partnerships with other Canadian brands: https://hype.aero/?story=dd0590e3-cee3-4925-85a7-a354a02ccf8f).
Mirrors broader airline moves toward cross-program loyalty ties, such as the JetBlue–United Blue Sky activation, signalling a trend in expanding member access and partner ecosystems: https://hype.aero/?story=fd624cdb-ce35-4a82-9fd4-fb11dd5b1c4e

Additional context: this follows WestJet’s recent consumer-facing connectivity rollout (100th 737 fitted with TELUS Starlink), underscoring the carrier’s push to integrate digital and partner experiences: https://hype.aero/?story=c60120b7-fceb-475c-87b3-74c30890d373.

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