WestJet has expanded its loyalty partnership with Virgin Atlantic so WestJet Rewards members can now earn and redeem points on Virgin Atlantic codeshare flights via London Heathrow to the UAE, the Maldives and South Africa, extending long‑haul redemption options and transatlantic connectivity.
Discovered |
Briefing
WestJet Rewards members can now earn and redeem on Virgin Atlantic codeshares via LHR to the UAE, Maldives and South Africa, expanding premium long‑haul options without additional aircraft capacity and improving connectivity for transatlantic travellers. See similar network/feed strategies in this partnership example.
The move strengthens WestJet’s commercial reach and loyalty proposition by monetising partner inventory and unlocking new redemption corridors — a trend already shaping carrier loyalty strategies (Air Transat loyalty evolution).
Timing complements Virgin Atlantic’s broader network and capacity adjustments and its recent leadership refresh, indicating coordinated commercial expansion across long‑haul markets (context: Virgin capacity and leadership developments and leadership changes).
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(DE) WestJet and Virgin Atlantic link loyalty programs • aerotelegraph.com
NEW: Redeem your Virgin Points on WestJet to Canada • headforpoints.com
Virgin Atlantic and WestJet launch reciprocal mileage earning and redemption • upgradedpoints.com
Virgin Atlantic Flying Club Adds WestJet Redemptions — But With Important Caveats • One Mile at a Time
WestJet and Virgin Atlantic expand loyalty benefits • Airline Economics
