WestJet and TELUS have linked WestJet Rewards with TELUS Rewards so members who link their accounts can now earn, transfer and redeem points across both programmes, unlocking redemptions for flights, telecom services and partner offers and increasing flexibility across the two brands.
Discovered |
Briefing
Members can now earn, transfer and redeem points across WestJet Rewards and TELUS Rewards, converting telecom spend into travel value and widening redemption touchpoints for both businesses.
The tie-up deepens WestJet’s commercial integration with TELUS, complementing WestJet’s existing TELUS-delivered connectivity rollout such as WestJet’s TELUS Starlink fleet rollout.
The move aligns with a broader industry push to monetise loyalty: airlines are increasingly treating loyalty programmes as major revenue engines, as explored in our coverage of loyalty programmes as cash generators.
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• Eddie Saunders