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WestJet–Icelandair launch reciprocal codeshare to link Canada–Iceland–Europe via single-ticket booking

WestJet and Icelandair have signed a reciprocal codeshare agreement to deepen commercial connectivity between Canada, Iceland and Europe. The deal enables passengers to book and travel on seamless itineraries under one ticket across the partners’ expanded networks.

Discovered 2026-06-08T08:56:12.353468-07:00 | 2026-06-08T08:56:12.353468-07:00

Briefing

What Hype is tracking

  • Reciprocal codeshare expands feed and network reach for both carriers on one-ticket itineraries, a commercial lever similar to recent WestJet partnership expansions such as its codeshare with SAS on Halifax–Copenhagen (source:59fd5d67-57c4-4909-8985-868f0f3da51c).
  • The Canada–Iceland–Europe linkage creates new connecting opportunities for passengers and travel agents by standardizing booking/ticketing across the two airlines’ networks, following the same connectivity logic used in other interline and codeshare distribution deals (e.g., source:170c197a-7ca8-4e56-b75e-a296b6c8fb0d).
  • For market-planning and revenue strategy, the agreement signals continued partnership-led growth rather than standalone route development, affecting competitive dynamics along transatlantic and Europe–Atlantic connection corridors.

Reported By

Aviacionline air-journal.fr CAPA Aviation Source Aviation24 Breitflyte
Sources Tracked
12
First Seen
2026-06-08T08:56:12.353468-07:00
Latest Update
2026-06-10T05:42:09.130794-07:00
Coverage
Aviation

Sources

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