Virgin Australia names Andrew Cleary as Chief Customer Officer and CEO Velocity; senior strategy leaders to depart

Centralises customer revenue functions: the creation of a single chief customer officer role (effective 23 Mar 2026) brings customer experience, loyalty and retail under one leader — a structural move that directly affects revenue management and frequent‑flyer strategy. See related shifts in customer experience leadership [source:ffb1b612-9187-437e-b40a-4bae8f896f96].

Leadership gaps amid network growth: the announced departures of Velocity CEO Nick Rohrlach and strategy chief Alistair Hartley (effective 30 Apr) remove senior continuity in loyalty and transformation while Virgin Australia is expanding international services, including new Canberra–Bali and Melbourne–Doha links [source:e4124ead-5229-4b1b-af9a-247a8ebe4340] [source:49b558cf-18a3-44d0-8afb-a8552a472c48].