United Airlines and Instacart launched a partnership giving MileagePlus members $0 delivery on Instacart orders placed before, during or shortly after domestic United flights, plus 5,000 bonus miles after signing up and completing four orders. The benefit targets forgotten items, rental restocking and groceries waiting at home.
Discovered |
Briefing
The program provides concrete benefits: $0 Instacart delivery for orders placed around domestic United flights and a 5,000-mile bonus after sign-up and four completed orders — clear, measurable incentives for MileagePlus engagement.
It extends MileagePlus beyond travel into everyday commerce, broadening the loyalty program's value proposition and creating a new customer touchpoint for ancillary partnerships and cross-selling.
The offer addresses specific traveler use cases highlighted by United (forgotten items, vacation-rental restocking, groceries on return), illustrating how airlines are integrating convenience services to improve passenger experience and retention.
Reported By
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United and Instacart's New Partnership Offers Bonus Miles and Perks • upgradedpoints.com
Breitflyte
• Joe Breitfeller
United and Instacart Partner to Offer MileagePlus® Members $0 Deliveries and Bonus Miles • thebulkheadseat.com