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Rolls-Royce targets Alaska Air Group with Trent 1000 XE bid for future 787-10 fleet

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Rolls-Royce has placed two large billboards in Seattle, including one visible from Alaska Air Group’s headquarters, promoting its Trent 1000 XE engine as an option for the airline’s future Boeing 787-10s. The campaign signals a push to challenge GE for a share of the potential widebody fleet.

Discovered 2026-11-03T14:04:28.535133-08:00 | 2026-11-03T14:04:28.535133-08:00

Briefing

What Hype is tracking

  • Rolls-Royce is publicly campaigning to displace GE as the engine supplier for a portion of Alaska Air Group’s prospective Boeing 787-10 fleet.
  • A potential engine choice would shape supplier competition and the airline’s future widebody fleet configuration; the report does not indicate that Alaska has made a selection.

Reported By

The Air Current
Sources Tracked
1
First Seen
2026-11-03T14:04:28.535133-08:00
Latest Update
2026-11-03T14:04:28.535133-08:00
Coverage
Aviation

Sources

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