The Advertising Standards Authority warned easyJet its '£5.99' large cabin bag claim is potentially misleading after a Which? probe of 520 flights found an average fee of about £30 (lowest £23.49) and charges often up to five times the advertised price. easyJet says the fare is available on some routes.
Discovered |
Briefing
Which? found the average large-cabin bag fee was ~£30 (lowest £23.49) across 520 flights, with charges frequently up to five times the advertised £5.99 — a concrete metric that triggered an ASA warning.
The ASA issued a regulatory rebuke but did not impose a fine; easyJet maintains the price is available on certain routes, highlighting a narrow factual dispute about availability and advertising accuracy.
This scrutiny matters against a backdrop of low-cost carrier pricing dynamics and guidance on fares and ancillaries, which has wider commercial implications for LCC revenue and competitive positioning (pricing context).
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