Qantas has selected Australian fashion designer Rebecca Vallance to create new uniforms for cockpit, cabin, technical and ground staff — the first comprehensive redesign since 2013. The appointment, made after a competitive nine‑month selection process, aligns with Qantas’s fleet renewal including additional A321XLRs and Sunrise long‑haul preparations.
Discovered |
Briefing
This is Qantas’s first full uniform refresh since 2013 and covers cockpit, cabin, technical and ground staff, making it a company‑wide brand and customer‑facing change tied to corporate identity.
The announcement follows a competitive nine‑month selection process and coincides with Qantas’s largest fleet renewal initiatives, including additional A321XLRs and preparations for the Sunrise long‑haul project, linking visual brand updates to product and network changes.
The carrier has chosen a high‑profile designer with international celebrity and royal clients, signalling a deliberate investment in passenger‑facing experience and brand positioning.
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Qantas appoints Rebecca Vallance to create its new uniforms • Aircraft Interiors International
Qantas’ massive uniform move after 10 years • news.com.au
Qantas Chooses Melbourne-Based Designer Rebecca Vallance To Reimagine Flight Attendant Uniforms • Paddle Your Own Kanoo
(DE) Cockpit, cabin, technical and ground staff: Qantas commissions new uniforms • aerotelegraph.com
