Frequent-flyer programs   Passenger Experience   Europe   Airline Industry & Market Trends   Airlines   Lufthansa  

ITA Airways will retire Volare on March 30 and join Lufthansa’s Miles & More from April 1

ITA Airways will retire its Volare frequent‑flyer programme on March 30 and migrate members to the Lufthansa Group’s Miles & More from April 1. The move gives members access to 35 airline partners and 135+ non‑air partners; Miles & More counts about 39 million members.

Discovered 2026-03-20T05:07:19.884111-07:00 | 2026-03-20T05:07:19.884111-07:00

Briefing

What Hype is tracking

  • ITA ends Volare on March 30 and moves members to Miles & More from April 1, giving access to 35 airline partners and 135+ non‑air partners; Miles & More has ~39 million members.

  • The switch further deepens ITA’s commercial integration with the Lufthansa Group, a material development amid ongoing ownership and earn‑out discussions (see recent stake negotiations)[source:eef1e1fb-6125-4409-93e2-826439b1d1f2].

  • The change underscores the strategic value of airline loyalty assets for revenue and customer retention; carriers have been treating programmes as core commercial platforms in recent years[source:d0d1ed42-eb2a-4ce9-876e-b7926be79182].

Reported By

aviationwire.jp air-journal.fr Aviation A2Z Aviation24 aerointernational.de upgradedpoints.com
Sources Tracked
29
First Seen
2026-03-20T05:07:19.884111-07:00
Latest Update
2026-03-26T20:35:32.017679-07:00
Coverage
Aviation

Sources

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