Frontier to poach rival elites with $69 instant Gold and companion perks

Frontier Airlines is aggressively targeting premium frequent flyers from rival carriers with limited-time travel incentives — including companion travel certificates and instant Elite Gold status for $69 — aiming to convert dissatisfied gold- and silver-level members into Frontier loyalty customers as strong high‑income travel demand boosts carriers’ 2025 revenue mix.

Discovered 2025-09-03T03:08:54.663587-07:00 | 2025-09-03T03:08:54.663587-07:00

Briefing

What Hype is tracking

Frontier’s $69 instant Elite Gold and companion-certificate offers are a direct attempt to capture higher-yield premium flyers from competitors, shifting loyalty economics and retention dynamics across U.S. carriers; see Frontier’s broader $69 Elite Gold promotion for context: https://hype.aero/?story=c5cfa21f-36cf-44c6-abfc-ff037a961584
Loyalty and ancillary programs are major profit drivers for U.S. airlines; moves that reshape membership uptake affect co‑brand card value, breakage revenue and yield management — read more on airlines turning loyalty into cash: https://hype.aero/?story=0b2f52af-409d-4c8a-88e7-648c570f4b85
This tactic complements Frontier’s network and product moves as it seeks higher-yield customers amid a soft domestic market and ongoing capacity adjustments, influencing competitive positioning versus Spirit, Southwest and legacy carriers: https://hype.aero/?story=8648735a-b6d9-49ca-8395-e5a95a9dac54

Reported By

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