Boeing named Landon Loomis president of Boeing China, betting his fluent Mandarin and background as a former White House adviser can steady the company’s relationships in China as the U.S. threatens stricter export controls on aircraft parts to Chinese airlines.
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Briefing
The hire is a direct corporate response to mounting U.S. pressure on trade with China: Washington has signaled it may impose strict export controls on Boeing parts bound for Chinese carriers (see the administration’s threat to impose export controls on Boeing parts).
Boeing’s China strategy is in play during high‑stakes commercial talks and government inquiries: the company is reported to be negotiating a package sale of as many as 500 jets to Chinese carriers while Beijing has surveyed carriers about outstanding Boeing orders, making market access and regulatory relationships commercially material.
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(PT) Former White House adviser to assume presidency of Boeing in China • aeromagazine.uol.com.br
(DE) Boeing appoints new president for China business • airliners.de
