Boeing has named Air Vice‑Marshal (Retd) Steve "Zed" Roberton as president for Australia, New Zealand and the South Pacific, effective 5 January. Roberton, a former Royal Australian Air Force fighter pilot and reported ex‑Lockheed Martin executive, will lead Boeing's government and enterprise engagement across the region.
Discovered |
Briefing
A retired senior RAAF officer in this role strengthens Boeing's direct access to defence and government stakeholders in ANZ‑Pacific, affecting programme advocacy, sustainment and local partnerships.
This follows Boeing's wider strategy of appointing senior, regionally focused executives, such as recent leadership moves in Boeing China and the Middle East, Gulf and North Africa office, underscoring a companywide emphasis on localized government engagement.
The role will be pivotal for Boeing's commercial and defence positioning in a market with ongoing procurement and sustainment activity, where government relationships materially influence programme outcomes.
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