Blade Urban Air Mobility, a Joby Aviation division, has launched a pilot weekday commuter service linking Manhattan to Westchester County Airport, serving suburbs including Greenwich, Scarsdale, Rye and Bedford. The flights cut rush-hour travel from more than 90 minutes to about 12 minutes.
Discovered |
Briefing
The pilot operationalizes Joby's acquisition of Blade by using an existing route network and customer base to field near-term paid short-haul air service (Joby Acquires Blade to Accelerate U.S. Flying‑Taxi Commercialization).
The service proves the core value proposition for AAM: rush‑hour commutes reduced from over 90 minutes to roughly 12 minutes, a clear metric for time‑savings and willingness to pay.
This move dovetails with Joby’s distribution and commercialization plans, including integrating Blade bookings into ride‑hailing channels and prepping for eVTOL reservations as commercial launches approach (Joby integrates Blade into Uber app and returns to NBAA as eVTOL service nears and Silicon Valley eVTOLs push for 2026 commercial launch).
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