Diana Birkett Rakow named Hawaiian Airlines CEO, to succeed Joe Sprague on Oct. 29, 2025

Diana Birkett Rakow will become Hawaiian Airlines CEO on Oct. 29, 2025, after Alaska Air Group appointed her to succeed Joe Sprague, who is retiring following 25 years with the group's carriers. Rakow is currently Alaska Airlines president of public affairs and sustainability and joined Alaska eight years ago.

Discovered 2025-09-10T14:19:57.776115-07:00 | 2025-09-10T14:19:57.776115-07:00

Briefing

What Hype is tracking

  • The appointment installs an Alaska Air Group executive into Hawaiian’s top role as the carriers continue operational integration and move toward a single operating certificate — context from the company’s Hawaii guest-operations leadership changes is relevant: https://hype.aero/?story=8d59603c-756c-42d5-9311-3cd45c5ceeb4
  • Rakow’s promotion comes amid broader labor and staffing moves tied to the Alaska–Hawaiian integration; recent WARN notices and workforce planning for Hawaiian provide immediate operational and cost context: https://hype.aero/?story=d7a455b5-f7a4-4afd-807a-0abeeb4671de

Reported By

aerointernational.de mrobusinesstoday.com airliners.de en.traicy.com haber.aero Travel Radar
Sources Tracked
26
First Seen
2025-09-10T14:19:57.776115-07:00
Latest Update
2025-09-16T04:39:12.741020-07:00
Coverage
Aviation

Sources

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